Nick Flora Creative Director Copywriter

Disney's Haunted Mansion

Zillow teamed up with Disney's Haunted Mansion for a 30-second mini-prequel to the film, in which Rosario Dawson confesses she found her new home on Zillow. The multi-channel campaign put the spotlight on Zillow Top Agents, and we built a Home Details page for the mansion with an agent-guided virtual tour.

Side note: this was also the start of my career as a ghost hand model.

Director: Chris Adler, Soapbox Films

Kacey Musgraves: The Sound of Coming Home

Zillow partnered with Kacey Musgraves around her 2026 album Middle of Nowhere, inviting fans into the pink childhood home that shaped her music through a custom Zillow listing, an immersive tour, storytelling videos and a replica-home experience at Gruene Hall. The idea: home is where your story begins. The campaign connected Kacey’s homecoming, and her genuine love of Zillow, to “Someday Starts Today.” Fans first discovered a mysterious listing filled with album clues, then explored the memories behind it, positioning Zillow as a place to imagine their own next chapter.

Results: 8.3M views on the TikTok announcement video · Earned coverage in People, House Beautiful, Country Living and Little Black Book

Zillions of apartments. Ready when you are.

There comes a moment in every renter's life when they know it's time for an upgrade. To raise awareness of Zillow's rental offering, we launched a multi-pronged campaign: a series of :15 and :06 OLV/CTA ads, OLM interactive banners, and an influencer partnership across Meta and TikTok. The messaging is simple: Zillow Rentals has Zillions of apartments. Ready when you are.

Results: 47.6M site visits · 81% brand satisfaction and lift

Director: Quentin Jones, division7

Zillow's Housewarming Party

Zillow's Housewarming Party was a 2024 partnership with UPROXX that followed real first-time buyers' journeys and celebrated their new homes with surprise backyard concerts featuring T-Pain and Deyaz, showing Zillow's role beyond search, including agents and financing.

Results: 6.8M+ impressions · 1.6M+ engagements

Google Play's Generation Play

An unscripted docuseries about underrepresented Android developers in tech. Each episode shows who the developer is, what drew them to technology, and how they turned that interest into a career. Google Play promoted the series natively on its social channels and with paid media.

Director: Carla Dauden, Media Monks

#BecauseFútbol: FIFA World Cup

As an official sponsor of the World Cup, Hyundai wanted to bring fans together around the passion of the game. #BecauseFútbol became the rallying cry, answering questions like: why did Spain have a baby boom after winning the 2010 World Cup?

Results: 2.4MM Twitter engagements · #BecauseFútbol on 39% of all World Cup social posts · 300% increase in brand recognition · 92% of all automotive brand posts · 79% positive brand lift

Director: Aaron Stoller, Biscuit Filmworks · Awards: 5 Bronze Clios · 7 Addys including Best of Show · Effie Finalist

Hyundai's Operation Better: Super Bowl LI

As an official sponsor of the NFL, Hyundai wanted to bring its brand message, “Better Drives Us,” to life by honoring the US troops who make the Super Bowl, and the freedoms we enjoy, possible in the first place. We couldn't bring them all home for Super Bowl Sunday, so we brought the Super Bowl to them. Using Pod VR technology, real-time simulcast, and a whole lot of imagination, Hyundai threw the ultimate party for many and gave a tearful moment to a few.

Results: Filmed in Texas and Poland during the game, then edited, mixed and colored to air right after it, the world's first production of its kind · Picked up by 2k+ publications, including Good Morning America · Forbes called it “the most attention-grabbing ad of the Super Bowl” · Not a single Hyundai vehicle was shown

Director: Peter Berg, Film 45 · Awards: 2 Cannes Shortlists

Hyundai's The Chase: Super Bowl 50

Campers and talking vegan bears show off Hyundai's Siri-enabled Bluelink technology. The bears are real, and they were treated with great care.

Results: YouTube's most-watched Super Bowl ad, with 26 million views · #6 on USA Today's Ad Meter

Director: Aaron Stoller, Biscuit Filmworks · DP: Janusz Komiński · VO: Paul Rudd

Hyundai's Epic Playdate: Super Bowl LXIX

Hyundai wanted to use its Super Bowl media buy to show off the new, spacious 7-passenger Santa Fe. We targeted parents watching the big game, inviting them to use their imagination and go on a playdate with their own families. The centerpiece was an Epic :60 Super Bowl ad featuring an original song performed by The Flaming Lips. Influencers, including Snoop Dogg, shared their own Epic Playdate ideas, a social campaign earned over 3.5MM impressions, and a fully immersive microsite offered a free Flaming Lips MP3.

Results: The Flaming Lips hit #3 on Sirius Top 15 Downloads · 261% increase in Hyundai site traffic · 738% increase in Santa Fe page views · 64% increase in Santa Fe sales

Director: Aaron Stoller, Biscuit Filmworks · Music: The Flaming Lips · VO: Jeff Bridges · Web: Tool of North America

NFL Draft Day 2031

Hyundai, the official automotive sponsor of the NFL, wanted to promote the NFL Draft and engage families shopping for an SUV. Our idea: young pee-wee football players could be scouted for a draft about ten years away. A series of comedic digital shorts invited parents to build a highlight reel of their young player on a microsite, a social push on Hyundai's channels invited followers to watch, and an on-site activation at the NFL Draft let attendees make their own video.

Results: 77% of surveys completed · 121k total participants during draft week · 7.5k user-generated videos created and shared · 5,035 leads generated

Director: JJ Adler, Tool of North America · Digital production: MediaMonks · Awards: Shorty Award

Genesis G70 Blind Test Drive

We took the all-new Genesis G70 for a test drive with the windows blacked out and a stunt driver at the wheel. The stunts were too dangerous to air on broadcast.

Awards: Best Direct Response Campaign (DIGIDAY) · Production Achievement Gold (Graphis) · Best of Show Online Video (IAC)

Director: Jeff Zwart, Radical Media

City Year LA: Angelenos Do

Almost no one in Los Angeles knew City Year existed, and we had a shoestring budget and a very short timeline to change that. So we kept the idea simple: in LA there are people who talk about what they do and people who just do. City Year has always been the second kind, so we invited Angelenos to be doers too. “Angelenos Do” became a rallying cry for education equity, from believing in it to uplifting schools to showing up for City Year.

Results: Shared across City Year's social channels and played at their fundraiser events · 2.4M+ impressions · $800K in donations by year's end

Director: Paulina Lugadi, Jax Productions

Lines of Hope

While working at an agency, I joined a water project to Kenya, where I got to meet a young man I had sponsored since he was a boy. I took the chance to bring in Ohio Art, a client of the agency, and arrived at the Kauriong Orphanage with a suitcase full of Etch A Sketches. The children used them to draw what they needed for the school year, and those drawings became the campaign.

Results: Linked to a GoFundMe that raised over $30K in two weeks · Shoes, blankets and school supplies for the children of the Kauriong Orphanage in Kenya